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Tweets and likes don't translate into buys

Stashed in: Conversations, Twitter!, Facebook!, Marketing!, Social Media, Awesome, LIKE, Selling!, FB, Social Media, Twitter

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News flash: social media is not instant marketing pixie dust! It might be better for having conversations or sharing stories with actual people who are already using your product... which is actually pretty powerful marketing pixie dust if you know how to work it. PROTIP: don't pay, just play.

Can't tell if that makes it more valuable or less valuable than we originally thought.

Even more interesting given that Facebook wants to take the real time conversation from Twitter:

Facebook's Plan To Take On Twitter's Stream | TechCrunch

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