So what are we supposed to say?

Article ends with:

Kaplan suggests that instead of offering perspective, just saying nothing or hanging out with someone for a little while may be a good idea. "A lot of times it's just recognizing that you can't always take someone's pain away, so it's just a matter of being comforting," he says. "There are certain messages that you do want to put forward. Just knowing that you're not alone is half battle when it comes to depression, so just being there and connecting will help."