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Y Combinator Mixes In Smoothie Startup LivBlends


Y Combinator Mixes In Smoothie Startup LivBlends TechCrunch

Y Combinator Mixes In Smoothie Startup LivBlends TechCrunch

Source: http://techcrunch.com/2014/08/01/y-combi...

It really didn’t make sense to me why Y Combinator’s Sam Altman let a smoothie delivery service go through his startup incubator. Were the Fresh Mint Immunity and Cafe Mocha Energizer flavors delicious? Yes. But I scratched my head at how the next Jamba Juice had anything to do with tech.

The two young founders of LivBlendsElise Polezel and Matthew Udomphol went into how much less sugar was in their product (14 grams as opposed to 56 in Naked Juice or 50 in Odwalla), how they planned to deliver smoothies sans pasteurization to the SF market, the process, the ingredients and which tech startup chefs were currently ordering from them. But how was a service like this possibly scalable and what was it doing in Y Combinator?

And then they showed me “the machine.”

Stashed in: YCombinator, Innovation, Nutrition, Startup, Sugar, Keurig, @sama

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14 grams of sugar is still a lot of freaking sugar!

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