Breakdown on a super effective landing page/conversion flow
Matt Nunogawa stashed this in General Wisdom
I love this:
I signed up for a paid subscription service. On my absolutely, very, truly first visit. This is the holy grail of e-commerce UX.
Today, UX made me throw my personal rules out the window. Before today, I never paid to subscribe to something on the first visit.
Best tip for me? Literally one action button - using language consistent with your brand. “Do It” is all they have.