1) Influence

What is it?

Most consider it the single best book on the psychology of persuasion.

What did I learn from it?

There are universal principles that make something influential: scarcity, authority, social proof, liking, reciprocity, and consistency.

This video is a great introduction to Cialdini’s research:

Check out the book here.

I love that RSA Animate video on Influence: The Science of Persuasion. 

2) Drive: The Surprising Truth About What Motivates Us

What is it?

The best, most accessible research-based book on what motivates us.

What did I learn from it?

For jobs that require creativity and problem solving, research shows we’re motivated by a desire for autonomy, mastery and purpose. Money is really only a motivator for work that does not inspire passion or deep thought. The single best motivator is progress, and the best predictor of success is “grit.”

My notes from the book are here. Watch Dan Pink’s TED talk here.

Here’s a great animated video about the book, narrated by author Dan Pink:

Check out the book here.