1. Activity differs from Value

“My customers don’t pay for sex,” she said. “They pay for acceptance.”

Many of us mistake activity for value. That’s why we’re quick to describe kinky sex as value rather than as an activity. Activity creates value, but it is separate from value itself. Use the Personal Business Model Canvas to clarify the difference between the two in your own work.

Have really been diving into the value proposition conversation. The Canvas is a great tool for businesses and individuals. I have also been using Clay Christensen's concept that we hire a product to do a job. It is a paradigm shift to divide markets not by the product (category/price) or consumer (age,gender,martial status, income level etc.) segments but rather by the "jobs" a product/service fulfills for customers regardless of the demographics.

Here Clay talks about the Burger King Shake Example

I like that: think of a product as doing a job for customers. 

Changing my vision of service....

Do you know if Gandhi really said this?

Not so much. Appears to be wishful thinking

http://quoteinvestigator.com/2012/08/02/gandhi-customer/

In conclusion, the earliest evidence currently points to Kenneth B. Elliott as the crafter of these principles. But this suggestion is tentative because a cluster of different attributions is present in the 1940s. The ascription to Leon Leonwood Bean in 1955 is rather late, and based on current evidence it is unlikely that he formulated the principles. The attributions to Gandhi in the 1970s are unconvincing.

That makes sense. Didn't seem like something he'd say. Still good principles though.