The trendy thing is "mobile first"... but Startup L Jackson breaks down in his inimitable way why that is exactly the wrong way round.

He's got a way with words:

Your primary job as a startup is to learn. The primary threat to your business is that nobody gives a shit about the thing you built and you would have been better off sitting in Dolores Park for three months. Keep that in mind next time VCs and journalists are debating the merits of various platform strategies. That shit matters to them. It doesn’t matter to you. At least, not when you’re pre-product-market fit.

And remember, once you think that shit is working and do decide to go native, you’ll still need a great web experience for user acquisition. The first experience most users have with your product will usually be when they land on it in browser. If your app is amazing, but the web app is half assed, potential users will only see your app as half assed.