A Korean Hallyu Threatens American Cultural Dominance
Joyce Park stashed this in Tech biz
Have to admit, growing up I would NEVER EVER have thought I'd see the day when Mexican teenagers loved K-Pop and Argentine men watched Korean TV dramas and Spike Lee would be biting a Korean movie... but here we are. Pass the kimchi please!
It's happening BECAUSE the Korean government is encouraging it.
Tax incentives and government funding for start-ups pepped up the video-game industry. It now accounts for 12 times the national revenue of Korean pop (K-pop). But music too has benefited from state help. In 2005 the government launched a $1 billion investment fund to support the pop industry. Record labels recruit teens who undergo years of grueling [sic] training before their public unveiling.
It’s working. According to the Korea Times, China has made a trade agreement with Korea allowing it an unprecedented degree of access to the Chinese people and its companies, an impressive win for soft power.