Behind the scenes with Blue Bottle and Google Ventures
J Thoendell stashed this in Tech
At Google Ventures, we do product design work with startups all the time. We’ve optimized a process, called design sprints, to help our companies solve big challenges quickly.
Earlier this year, we did a design sprint with Blue Bottle Coffee to help redesign their website. Our goals: help customers discover coffee they’ll love, make it easy to buy coffee, and tell the Blue Bottle story.
iterate, iterate, ....and here's your basic Bootstrap site.
Yeah, it's a head scratcher.
What they ended up with is pretty much a vanilla Bootstrap site.
After all that effort.