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Behind the scenes with Blue Bottle and Google Ventures


Behind the scenes with Blue Bottle and Google Ventures Google Ventures

Behind the scenes with Blue Bottle and Google Ventures Google Ventures

Behind the scenes with Blue Bottle and Google Ventures Google Ventures

Behind the scenes with Blue Bottle and Google Ventures Google Ventures

Source: http://www.gv.com/lib/behind-the-scenes-...

At Google Ventures, we do product design work with startups all the time. We’ve optimized a process, called design sprints, to help our companies solve big challenges quickly.

Earlier this year, we did a design sprint with Blue Bottle Coffee to help redesign their website. Our goals: help customers discover coffee they’ll love, make it easy to buy coffee, and tell the Blue Bottle story.

Stashed in: Design!, Awesome, Coffee!, startup, Google Ventures!, Google Ventures

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iterate, iterate, ....and here's your basic Bootstrap site.

Yeah, it's a head scratcher.

What they ended up with is pretty much a vanilla Bootstrap site.

After all that effort.