Behind the scenes with Blue Bottle and Google Ventures

J Thoendell stashed this in Tech

Source: http://www.gv.com/lib/behind-the-scenes-...

At Google Ventures, we do product design work with startups all the time. We’ve optimized a process, called design sprints, to help our companies solve big challenges quickly.

Earlier this year, we did a design sprint with Blue Bottle Coffee to help redesign their website. Our goals: help customers discover coffee they’ll love, make it easy to buy coffee, and tell the Blue Bottle story.

<a rel="nofollow" target="_blank" href="http://www.gv.com/lib/behind-the-scenes-with-blue-bottle-and-google-ventures"><img src="//img.pandawhale.com/post-58693-Behind-the-scenes-with-Blue-Bo-caNY.png" alt="Behind the scenes with Blue Bottle and Google Ventures Google Ventures" /></a>
 
 Source:
 <a rel="nofollow" target="_blank" href="http://www.gv.com/lib/behind-the-scenes-with-blue-bottle-and-google-ventures">http://www.gv.com/lib/behind-the-scenes-...</a>

At Google Ventures, we do product design work with startups all the time. We’ve optimized a process, called <a rel="nofollow" target="_blank" href="http://www.designstaff.org/articles/product-design-sprint-2012-10-02.html">design sprints</a>, to help our companies solve big challenges quickly.
Earlier this year, we did a <a rel="nofollow" target="_blank" href="http://www.fastcodesign.com/1672061/from-google-ventures-4-steps-for-combining-the-hacker-way-with-design-thinking">design sprint with Blue Bottle Coffee</a>
 to help redesign their website. Our goals: help customers discover 
coffee they’ll love, make it easy to buy coffee, and tell the Blue 
Bottle story.

J Thoendell
5:10 PM Feb 18 2015

Stashed in: Design!, Awesome, Coffee!, startup, Google Ventures!, Google Ventures

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iterate, iterate, ....and here's your basic Bootstrap site.

J Thoendell
5:10 PM Feb 18 2015

Yeah, it's a head scratcher.

What they ended up with is pretty much a vanilla Bootstrap site.

After all that effort.

Adam Rifkin
5:15 PM Feb 18 2015

Behind the scenes with Blue Bottle and Google Ventures

J Thoendell stashed this in Tech

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