Facebook absorbs media with Instant Articles
J Thoendell stashed this in Tech
The manner in which Instant Articles are seen within Facebook’s News Feed is nearly as important as they way they’re hosted. Yes, they load faster. But the way they are previewed in the feed—differentiated fonts, auto-playing video—gives them a second advantage over everything around them.
Once you're inside Facebook you never need to leave.
Why go out to the Web when anything worth reading can just be served to you fast inside Facebook?