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How Do Presidential Candidates Spend $1 Billion?


One of the largest chunks is "digital advertising."

The average American spends 11 hours a day on electronic media, including computers and smartphones—and presidential contenders have caught on.

In 2008, Obama spent $21.1 million on digital ads. Only four years later, that more than tripled to $74.5 million—making up 10 percent of his total spending.

If this trend continues, a 2016 presidential candidate could easily spend up to $260 million in this category. Sixteen years ago, former President George W. Bush only spent $120,000.

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Spending $1 billion on a campaign is amazing. 

$260 million in digital ads is... A lot.

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