Tumblr responds to giphy. 

Following the rollout of Tumblr’s GIF search engine earlier this month, the blogging platform is today launching another new feature aimed at helping users discover and share GIFs: Tumblr TV. The addition is a combination of a search and viewing feature for GIFs, which helps you find the animated images housed on Tumblr and then view them in a full-screen mode. The “TV” part of the feature’s title refers to the fact that the interface offers player controls, like play, pause, forward and backward.

While the Tumblr GIF search engine announced a few weeks ago allows logged-in users to find GIFs to share on their own blogs, Tumblr TV is available to anyone, even if they don’t have a Tumblr account.

There are a few ways to use the new service. You can choose to visit Tumblr TV directly by way of the URL tumblr.com/tv, which defaults to showing GIFs that are currently trending across the service – a metric which is determined by a variety of factors, including the freshness of the GIF and the recent engagements.

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As with Tumblr GIF Search, Tumblr TV is built using the collection of GIFs already hosted on Tumblr, as opposed to integrating with a third-party GIF search engine like Giphy. The site today includes over 239 million blogs, with more than 80 million new posts daily. There are currently over 112 billion posts on Tumblr, many of which include GIFs, giving Tumblr a sizable database for its GIF search services.