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Campaign spending: Map shows where Obama, Romney campaigns spend. - Slate Magazine

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New Hamp for the Romney win? VA #2


But why is Romney spending 110 times more than Obama in New Hampshire, a state with only four electoral votes? Much of the money going to a state may pay for services that help a candidate’s bid in other states. Romney isn’t actually betting the farm on New Hampshire. Almost all of the $36 million he spent there is going to SCM Associates, a GOP-focused direct-mail company responsible for his correspondence nationwide that is headquartered there. Similarly, Obama spent 82 times more than Romney in Wisconsin, but $29.5 million went to a single Milwaukee-based direct marketing company, AB Data.

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