The 7 Sneaky Reasons Why Draw Something Is A Hit
Matt Nunogawa stashed this in MiscTech
Re-stashed in: Mobile!, Zynga!, Design!, Influence!, Emotion, Addiction, Growth Hacks!
It occurs to me that only a company focused on having a crush on someone could make this app. No game company would ever do it this way.
My favorites are Watching friends screw up is fun and There isn't a freaking back button. Brilliant!
What also helped them was asynchonous gameplay back-and-forth like Words with Friends.
The goal in development of Draw Something was to make an app that was fun, intuitive, and easy to use.
The version that was a hit was the third version of Draw Something, and OMGPOP's 35th game.
Good call, very tenacious.
More on how how Draw Something was designed, from the original designer.
...and Draw Something has suddenly stopped growing.
