The 7 Sneaky Reasons Why Draw Something Is A Hit
It occurs to me that only a company focused on having a crush on someone could make this app. No game company would ever do it this way.
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My favorites are Watching friends screw up is fun and There isn't a freaking back button. Brilliant!
What also helped them was asynchonous gameplay back-and-forth like Words with Friends.
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The goal in development of Draw Something was to make an app that was fun, intuitive, and easy to use.
The version that was a hit was the third version of Draw Something, and OMGPOP's 35th game.
Good call, very tenacious.
More on how how Draw Something was designed, from the original designer.
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