Focus@Will Says Its Streaming Music Will Make You More Productive | Fast Company
Salim Ismail stashed this in SU reference stuff
Cool technology from SingularityU alumni
Here's how it works: Most people can concentrate on a task for a maximum of about 100 continuous minutes before taking a break to stretch, drink some water, or go to the restroom. Focus@will claims it boosts the productivity of each of those 100-minute cycles by playing music that's been rigorously engineered to soothe a part of your brain known as the limbic system, which is believed to be responsible for emotion and motivation rather than rational thought. So, among other things, it's the part on constant lookout for triggers relating to danger, food, and sex. And the memory-forming, motivational messages it sends you are loud as hell.