Billionaires but illiquid. So it's not like they can spend it yet.

Wow, Facebook now looks like it got a bargain with WhatsApp for $19 billion.

The two founders combined own about 50% of Snapchat:

http://forbes.com/sites/parmyolson/2014/08/26/report-snapchat-valued-at-10-billion-with-new-kleiner-investment/

There's still an outstanding lawsuit from the third founder who claims to own 1/3 of the company.

Did you see this article yesterday about monetizing Snapchat through ads?

http://pandawhale.com/post/49623/snapchat-100-million-monthly-active-users-valued-at-10-billion-by-kleiner-perkins-investment

Nope, missed it.  Thanks for adding it.

You're welcome. Do you believe that ads in Snapchat will work?

I think those Snapchat users are particularly weary of ads and being targeted by brands.

Because Millennials.

I agree.  Ads are beginning to feel like a type of pollution.

Beginning?

Thoughts from AdAge:

http://pandawhale.com/post/49391/thinking-about-snapchat-snap-out-of-it

In its pitch deck, Snapchat boldy declares to marketers, "Now it's your turn," and goes on to advise, "We recommend experimentation." 

Ouch.