Sign up FAST! Login

The One Number You Need to Grow - Harvard Business Review

Stashed in: 106 Miles, Lean, Startup Lessons, Business Advice, Awesome, Growth Hacks!, HBR, The Good Stuff, startup, Customers!, Active Users, Startups

To save this post, select a stash from drop-down menu or type in a new one:

Classic startup reading...

7 pages but totally worth it.

The key is not to measure everything.

Pick the most important thing and optimize for that:

Every month, Enterprise polled its customers using just two simple questions, one about the quality of their rental experience and the other about the likelihood that they would rent from the company again. Because the process was so simple, it was fast. That allowed the company to publish ranked results for its 5,000 U.S. branches within days, giving the offices real-time feedback on how they were doing and the opportunity to learn from successful peers.

Matt, this is great. Can anybody recommend other classic reads like this? Trying to get up to speed. :)

Looks like you're doing fine, Eric.

Related: how to use a single metric to run your startup

thanks for posting, matt!

here's one of my all time favorite articles. i kept the published copy of this by my bed for years and return to it in digital form when i need a reminder of the requirements of and for change:

You May Also Like: