GIF stands for Graphical Interchange Format. 

I'm sorry, are you trying to tell me it's pronounced jraphics?

Maybe when I get home I'll play with my Jolden Retriever.

Or rent the 2014 hit box office movie, Juardians of the Jalaxy.

I know! For your birthday I will jive you a jift!

Possibly a pet joldfish, or a juinea pij.

The debate rages on.

Imgur comments: http://imgur.com/0zp0Uin

Reddit comments: https://reddit.com/r/funny/comments/3dyhlw/gif_vs_jif/

The creator of gifs says it's JIF. 

http://pandawhale.com/post/20333/gif-creator-steve-wilhite-confirms-gif-is-pronounced-jif

The one and only argument that the "hard G" people have is that "graphics" is pronounced that way.

So what? Is there a rule that acronyms must pronounce each letter the same way that they're pronounced in the constituent word?

If so, be prepared to pronounce these acronyms in new and shittier ways:

• NASA is now "naysa", because that first "A" is for "aeronautics."
• BART is now "bairt" -- it's "area," not "aria" bro!
• LASER is not "lazer," it's "lacer" (the "s" is for "simulated" -- there's no z!)
• SCUBA is now pronounced "scubba", not "scooba" (the "u" is for underwater, not über)
• SARS is not "sarz," but rather "sarce" (it rhymes with "farce"). Sorry bro, but again there's no z!
• PHAT (pretty, hot, and, tempting) is now pronounced "p-hat," which still sounds pretty "hip-hop" so maybe it's ok to tell black americans that one of their words has just had a mandatory pronunciation change, courtesy of white e-culture!

It's "jif." Get over it!

Those bullet points made me laugh.

So for you it's soft G after I?

G like Gin not G like Gift?

G like Gibberish not G like Giddy?

G like Gist not G like Github, Gigabyte, Gilt, and Giggity?

Damn English is confusing. 

Or we can bet than the format will be a relic in 10 years.

mp4 and webm don't less ambiguous pronunciations. ^^

Is webm pronounced WEB-em or WE-bum?

wèb-èm

or

double-you-bee-em?

I think the first. But I'm not sure.