What are the 3 steps for getting people to pay attention? Hello? HELLO?
Eric Barker stashed this in Attention
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Surprises and Cognitive Dissonance are both excellent for selling, too.
Although in that case, sex, money, and cupcakes also help.
I was really impressed by this approach. First step is straight out of the active listening playbook. Surprises and cognitive dissonance is an insightful one-two punch. Very excited to give this a go...
Cognitive dissonance requires a sophisticated understanding of your target, whereas active listening and providing surprises do not.
Cognitive dissonance requires a sophisticated understanding of your target, whereas active listening and providing surprises do not.
10:27 AM Jun 04 2012