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What are the 3 steps for getting people to pay attention? Hello? HELLO?


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(Does not involve sex, money or cupcakes.)

Surprises and Cognitive Dissonance are both excellent for selling, too.

Although in that case, sex, money, and cupcakes also help.

I was really impressed by this approach. First step is straight out of the active listening playbook. Surprises and cognitive dissonance is an insightful one-two punch. Very excited to give this a go...

Cognitive dissonance requires a sophisticated understanding of your target, whereas active listening and providing surprises do not.

Cognitive dissonance requires a sophisticated understanding of your target, whereas active listening and providing surprises do not.

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