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Presentation Techniques: 6 Secrets To Giving Amazing Presentations

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Begin with WHY:

To Inspire, Start With “Why” not “What”What magic do both the speeches of Martin Luther King and the marketing of Apple have that move us to believe and act?

Simon Sinek, author of Start with Why: How Great Leaders Inspire Everyone to Take Action, has an interesting theory:

People don’t buy what you do. They buy why you do it… Start with “Why.”

Start with the goal, the messianic mission, and get them on board emotionally. Then when you describe the solution, they’re already sold.

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Start from common ground:

One of the presentation techniques you should always employ is to meet your audience on common ground early in, show them you’re one of them, then guide them where you need them to go.

Via 100 Things Every Presenter Needs to Know About People:

If you start your presentation with the opposite of what they believe, they may turn you off right away… But if you start with an idea I agree with or know about…then you have a chance of getting through to me.

Here’s more on getting them to pay attention.

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